Sponsors & Partners of Berlins New Years Eve Run
"Everything at adidas reflects the spirit of our founder, Adi Dassler. Improving the athlete’s performance was his goal; today, his legacy continues with the consumer at the heart of everything the adidas brand does.
The number of runners in Germany is constantly increasing. No matter where they come from, they all have the same goal: Improve. Better runners, better athletes and in the end a better version of themselves.
adidas Running has something for everyone – we want help each person achieve their individual goals. What counts is personal development, which goes far beyond the personal best."
Der Tagesspiegel has developed very successfully in recent years and is now the No. 1 newspaper in Germany's most important city in terms of circulation and journalistic importance, both in print and digitally. It has the highest paid circulation of all newspapers in Berlin, with a market share that has been growing for more than ten years, and as the leading medium in the capital it is one of the most cited newspapers in Germany.
Like Die Zeit, Handelsblatt and Wirtschaftswoche, Tagesspiegel belongs to Dieter von Holtzbrinck's DvH Medien GmbH.
It all started in 2013 with the Cross Days, probably our most challenging event in terms of photography. In 2018, we took a huge step forward together when we also entrusted the photo service of our two biggest events, the GENERALI BERLIN HALF MARATHON and the BMW BERLIN-MARATHON, to Sportographers. We were not disappointed. On the contrary: the Sportographers are competent and creative, they think with us and they are quick. By the way, it is also great fun to work with them, because the team is made up of very likeable people. Other events such as the KoRo Women's Run Berlin, the GENERALI VeloCity Berlin and the adidas Runners City Night have been added recently. We are looking forward to a successful cooperation and implementing many exciting ideas in the coming years.
K-TEL Communications GmbH
K-TEL Communications GmbH is an innovative Berlin-based company for first-class communications solutions. With customized services and state-of-the-art technology, they enable effective communication. Their experienced team offers comprehensive solutions in telecommunications, networks and digital communications. Customer centricity, reliability and innovative approaches are what set K-TEL apart. Their goal is to optimize communication processes for long-term success.